Cadmium University
Lead Capture Communications Course

Lead Capture Communications Course

The Communications module lets you send targeted email campaigns to exhibitors from the Lead Capture Admin Portal to drive engagement and maximize participation. The module is built around a four-step campaign editor; Sender Details, Content, Recipients, and Review and Test. Once you're satisfied with your campaign, you can send it immediately or save it as a draft to finish later. 

By the end of this course, you'll be able to:

  • Navigate the Communications module Campaign homepage, including the filter tabs, campaign list columns, search and sort controls, and the Settings and Create Campaign page.
  • Configure the Communications module settings by verifying sender email addresses and using reusable message templates.
  • Create a complete email campaign from start to finish using the four-section campaign builder.
  • Send a campaign, save a campaign as a draft to return to later, and manage existing campaigns from the Campaigns homepage.

Approximate Time to Complete: 40 minutes

Target Audience: Eventscribe Customers Using Lead Capture

Thank you for your time and interest in learning about Lead Capture Communications.

If you need additional support or would like to access documentation about any of the information presented in this training, please access the Cadmium Documentation Portal by visiting support.gocadmium.com and selecting the Eventscribe portal.

If at any time you have a question about this course or require assistance, please email TrainingTeam@goCadmium.com

You may also be interested in the following on-demand courses:

Pamela Hernandez

Pamela Hernandez

Supervisor, Training & Documentation

Cadmium

I lead a talented group of professionals who design and deliver customer and employee learning programs that drive understanding, adoption, and long-term success.

With a background in Education, training delivery, and instructional design, I’m driven by the challenge of making learning accessible, measurable, engaging, and impactful. Above all, I believe great training doesn’t just teach, it transforms how people connect with the instructional content, the technology, and each other.

I obtained my B.A. in Mass Communications and English Literature from Florida State University and received my M.S.Ed in Urban Education from Florida International University. I am an avid reader, writer, and would love to publish a novel one day. I live in Tampa, Florida with my husband and two boys.

Gary Davis

Gary Davis

Training Manager

Cadmium

After graduating from Towson University with a degree in Mass Communication I began a career as a News & Public Affairs Producer in radio and television.  I have over 20 years of project management experience.  I'm the father of two wonderful children.  I'm active as a Boy Scout leader and I coached rec league lacrosse for over 7 years in addition to holding the position of In-House Commissioner for 2 years.  When I had spare time I enjoyed doing most any outdoor activity.  I have many leather bound books and my office smells of rich mahogany.

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Introduction to Lead Capture Communications
Course Introduction
Open to view video.  |  2 minutes
Open to view video.  |  2 minutes This video introduces the Lead Capture Communications module and explains who uses it and why it's used, as well as outlines the four skills you'll build throughout the course.
Navigating the Communications Module
Navigating the Communications Module
Open to view video.  |  4 minutes
Open to view video.  |  4 minutes This video walks through the Campaign homepage, explains the campaign statuses, and demonstrates how to use the search, sort, and Create Campaign controls to navigate the module confidently.
Before You Build - Settings Setup
Verified Sender Emails Section
Open to view video.  |  3 minutes
Open to view video.  |  3 minutes In this video we’ll discuss Verified Sender Emails.
Message Templates Section
Open to view video.  |  3 minutes
Open to view video.  |  3 minutes In this video we’ll show you how you can create Templates for Campaigns you may need to use regularly.
Creating a Campaign - The 4-Step Editor
Step 1: Sender Details
Open to view video.
Open to view video. The videos in this section will guide you through the four steps of creating a Campaign. Beginning with Step One, Sender Details.
Step 2: Content
Open to view video.  |  3 minutes
Open to view video.  |  3 minutes In Step 2 of creating a Campaign you will add the Content of your Campaign.
Step 3: Recipients
Open to view video.  |  4 minutes
Open to view video.  |  4 minutes So far in developing this Campaign you have added the “Sender Details”, and added the “Content” of the email. Now you establish the Recipient list.
Step 4: Review and Test
Open to view video.  |  3 minutes
Open to view video.  |  3 minutes Step Four, “Review and Test” is the final and very important step before you send your Campaign.
Lead Capture Communications Quick Reference Guide
Please view the documentation to continue.
Please view the documentation to continue.
Lead Capture Communications Course Conclusion
Course Assessment
10 Questions  |  Unlimited attempts  |  7/10 points to pass
10 Questions  |  Unlimited attempts  |  7/10 points to pass Please click the "Take Quiz" button.
Post Course Survey
7 Questions