Maximize Your Message: Modern Event Marketing for Today’s Associations
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- Customers - Free!
In-person, hybrid, or virtual—no matter the format, event marketing today demands more precision, personalization, and performance than ever. Join the David James Group, an agency specializing in marketing for mission-driven associations, for a session focused on how to elevate your event marketing efforts using today’s tools and strategies.
We’ll explore how DJG helps associations craft integrated marketing campaigns that not only drive attendance but also enhance the entire attendee journey—from initial promotion to post-event follow-up. You'll also get an inside look at ParrotWP, a flexible WordPress plugin that enables dynamic content delivery and deeper personalization. ParrotWP seamlessly integrates session, speaker, and schedule information from Cadmium’s Eventscribe platform, making it easy to publish, update, and tailor event content directly on your website. This not only enhances the user experience but also supports better segmentation by presenting relevant content based on attendee interests or roles.
Whether you’re aiming to grow registrations, increase engagement, or demonstrate greater ROI to stakeholders, this session delivers actionable ideas to help you use technology, data, and creativity more effectively in your event marketing mix.
Key Takeaways
- Proven event marketing strategies from the team at DJG that drive attendance and engagement
- How to deliver segmented, personalized website experiences using ParrotWP
- Find new audiences and reach deeper into existing ones with exciting new digital advertising tools
- Tips for aligning event marketing with broader association goals
- Real-world examples of associations improving event outcomes through tailored marketing
Tom Frederick
Partner and Account Director
David James Group
Tom Frederick is a Partner and Account Director at the David James Group, where he leads strategic event marketing initiatives for two of the agency’s largest clients—the Society of Women Engineers (SWE) and the National Hydropower Association (NHA). Under his leadership, both organizations have seen record-breaking growth, including the successful launch and expansion of NHA’s Clean Currents conference. Tom brings deep experience in integrated marketing strategy, with a focus on driving attendance, visibility, and engagement for association events. A frequent webinar presenter, he shares best practices in event marketing and member outreach.
Dan Jasker
Director, Digital Services
David James Group
Dan Jasker is the Director of Digital Services at the David James Group, where he leads web development and digital strategies for DJG and its mission-based clients. Among his responsibilities is creating cohesive, branded digital experiences that support event marketing goals, from pre-event promotion and registration to post-event engagement. Dan has presented numerous webinars for DJG and its clients, sharing insights on maximizing digital tools for event success. With deep experience across platforms and a passion for strategic design, Dan helps associations increase visibility, streamline user experiences, and boost attendee engagement.
Amanda Law (Moderator)
Event Marketing Manager
Cadmium
Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she brought two decades of hands-on experience shaping events spanning industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.
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